Black and Latinx health care workers provide facts and dispel misinformation about the COVID-19 vaccines in THE CONVERSATION / LA CONVERSACIÓN. More than 125 FAQ videos address common questions and concerns in the series from KFF (Kaiser Family Foundation), Black Coalition Against COVID and UnidosUS.
Rhea Boyd, MD, pediatrician and public health advocate co-developed the campaign with KFF and serves as physician lead. Jacob Kornbluth Productions worked with KFF to create the videos.
YouTube provided funding to support development and distribution of the series and both YouTube and Google are providing high visibility promotion on their platforms. Facebook is supporting the campaign as part of a broader effort to amplify trusted voices in communities to help reach people most affected by COVID-19. Twitter and Pinterest are also helping to get out the messaging on their platforms.
The California Health Care Foundation, California Community Foundation, The California Endowment, The Commonwealth Fund and Sierra Health Foundation have generously contributed to the production and are supporting distribution.