THE CONVERSATION / LA CONVERSACIÓN Digital Toolkit

THE CONVERSATION Promo – for Digital Toolkit / Materials

Doctors, nurses, researchers and community healthcare workers provide facts and dispel misinformation about the COVID-19 vaccines in this FAQ video series from KFF with the Black Coalition Against COVID and UnidosUS.

A series focused on the COVID-19 vaccines and kids is presented with the American Academy of Pediatrics.

Scroll down to learn more about using the campaign to support your work.

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Join the Conversation – for partners co-branding

Help get out accurate, accessible information about the COVID-19 vaccines.

THE CONVERSATION/LA CONVERSACIÓN is rights free for educational use. The content is designed to be shared on social media. Videos can be embedded from YouTube on websites.

If you would like to learn more about co-branding and/or paid placement opportunities, reach out to us. We can work at all budget levels to support your outreach goals.

FAQ Videos

We have more than 350 FAQ videos from Black and Latinx health care workers addressing COVID-19 vaccine safety, efficacy, access, myths and misconceptions, and more.

There is also a series on the COVID-19 vaccine for children featuring pediatricians and other experts.

Most videos are under 2 minutes and designed to be shared on social / digital media.

You can also embed individual videos or playlists on your website from YouTube:

Select a playlist from the main Greater Than COVID YouTube channel.
You can embed the entire playlist or select an individual video from within the playlist. (To note, if you embed a playlist, only one video will appear but clicking “play” will automatically play all videos on the playlist.)
Click the “share” arrow underneath the video or playlist title on YouTube.
Select “embed”.
Click “copy” to copy the embed code from YouTube.
Paste the embed code into the HTML on the webpage you’d like to add the video to.

Pediatricians and other experts answer questions about the COVID-19 vaccine for children. Presented with the American Academy of Pediatrics.

W. Kamau Bell is also featured in an anchor video for the series in discussion with the health care workers addressing some of the top issues for caregivers and families.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

Pediatrician Ilan Shapiro, MD answers some of the most common questions parents and caregivers are asking about the COVID-19 vaccine, en español.

Presented with the American Academy of Pediatrics, a series of Spanish FAQ videos, about the COVID-19 vaccine for children.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

OB/GYNs, a nurse, a midwife and other health experts provide the latest information about the safety and importance of the COVID-19 vaccines for those who are currently or planning to be pregnant. They also debunk myths about the COVID-19 vaccines affecting fertility or causing infertility.

Presented with Black Coalition Against COVID and UnidosUS.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

An OB/GYNs and a midwife answer commonly-asked questions about the COVID-19 vaccines for those who are currently or planning to be pregnant, en español. They also debunk myths about the COVID-19 vaccines affecting fertility or causing infertility.

Presented with Black Coalition Against COVID and UnidosUS.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

Black doctors, nurses and researchers dispel myths and provide accessible facts about the COVID-19 vaccines in short FAQ videos. Presented with the Black Coalition Against COVID.

Comedian and TV host W. Kamau Bell is also featured in an anchor video for the series in discussion with the health care workers addressing some of the top issues around COVID-19 vaccines.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

Latinx doctors, nurses and promotoras dispel myths and provide accessible facts about the COVID-19 vaccines in short FAQ videos. Presented with UnidosUS.

Also includes videos addressing the most common questions and why the vaccines are important for Latinx communities.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

In these Spanish-language videos, health care workers answer commonly-asked questions about the COVID-19 vaccines.

Eligibility and access issues, as well as questions about vaccine safety and efficacy, are among issues highlighted in the FAQ videos from Latinx healthcare workers.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

W. Kamau Bell talks with health care workers about the latest in the COVID-19 pandemic, including why they think now is the time to get vaccinated.

FAQ videos featuring the health care workers also answer questions on timely topics like variants, long COVID and more.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

Health care workers share why they joined THE CONVERSATION / LA CONVERSACIÓN, and what the COVID-19 vaccines mean for them. W. Kamau Bell is also featured in a video about what the campaign means to him.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

Health care workers address common questions about the COVID-19 vaccines in 0:30 TV/digital PSAs. Available in English and Spanish, PSA topics include safety, cost and myths.

Please refer to the first slide in this row for instructions on how to embed one of the videos or this entire playlist on your website.

YouTube Playlist

Social Graphics

In their own words. These compelling graphics highlight key quotes from the featured healthcare workers in THE CONVERSATION / LA CONVERSACIÓN.

Share on your social media platforms to let your audience know what doctors, nurses and researchers say about the COVID-19 vaccines. The static graphics and animated GIFs are standard squares (800 x 800 px). They can be paired with the FAQ videos.

Click to view all graphics in the series and for easy download options.

NEW GRAPHICS What Pediatricians and Other Experts Say About the COVID Vaccines

View All Graphics

What Healthcare Workers Say About COVID Boosters

View All Graphics

What OB/GYNs and Other Experts Say About the COVID Vaccines

View All Graphics

What Healthcare Workers Say About the COVID Vaccines in Spanish

View All Graphics

Flyers

Share THE CONVERSATION with your communities! Download and print these flyers to let others know about informational videos available from THE CONVERSATION / LA CONVERSACIÓN. The QR codes can be scanned using a smartphone for easy access to the searchable video library.

The flyers are 8.5 x 11”, color, single-sided and can be printed on personal printers. For bulk printing, download to a thumb drive and bring to a copy shop.

FAQ Videos about the COVID-19 Vaccines

Pregnancy, Fertility and the COVID-19 Vaccines

Kids & the COVID-19 Vaccine

Sample Social Posts

Suggested social posts in English and Spanish are provided here. Use these or make them your own! Mix and match the posts with the videos and graphics provided above.

The handles included are for Twitter. Scroll to the last slide for Facebook and Instagram.

Post to Your Channel:

Start a new post on your social channel.
Choose a graphic or video to share from above.
Upload the graphic or insert the link to the YouTube video.
Copy the suggested content provided here and paste it into the post.
Share!

Facebook and Instagram Handles

Facebook

@WeAreGreaterThanCOVID
@KaiserFamilyFoundation
@BCAgainstCOVID
@WeAreUnidosUS
@AmerAcadPeds
@wkamaubellofficial

Instagram

@wearegreaterthancovid
@kaiserfamilyfoundation
@bcagainstcovid
@weareunidosus
@ameracadpeds
@wkamaubell

More Resources

KFF COVID-19 Vaccine Monitor

An ongoing research project tracking the public’s attitudes and experiences with COVID-19 vaccinations.

CDC COVID-19 Vaccine Resource

Get the latest on who is eligible, what to expect, and how many vaccines have been distributed so far.