THE CONVERSATION/LA CONVERSACIÓN Community Toolkit

Meet the Health Care Workers - LatinX Community 3

About The Conversation – for Latinx community toolkit

Latinx doctors, nurses and promotoras provide accessible facts and dispel misinformation about the COVID-19 vaccines.

Over 75 new FAQ videos, in English and Spanish, address common questions from the Latino community in this campaign from KFF’s Greater Than COVID and UnidosUS.

Videos: Watch & Embed

Watch the videos:

Scroll through to view all videos from THE CONVERSATION/LA CONVERSACIÓN – including the anchor videos, all FAQ videos, plus playlists covering specific topics (i.e., vaccine safety, side effects and more).

Embed the videos on your website:

Choose which video(s) you’d like to embed on your website.
Once you’ve opened the individual video you’d like to embed, underneath the video title on YouTube, click the “share” arrow and select “embed”.
Click “copy” to copy the embed code from YouTube.
Paste the embed code into the HTML on the webpage you’d like to add the video to.

All FAQ Videos

Latinx doctors, nurses and promotoras dispel misinformation and provide accessible facts about the COVID-19 vaccines in short FAQ videos. Available in English and Spanish.

English playlist Spanish playlist

NEW Promotoras And COVID-19 Vaccines

In NEW videos in THE CONVERSATION / LA CONVERSACIÓN, promotoras (community health workers) share why they are speaking out about the COVID vaccines. They answer common questions and explain how they can assist those who need help getting vaccinated. In English and Spanish.

English Video (2:00)Spanish Video (2:26)

Your COVID-19 Vaccine Questions Answered

This anchor video for the campaign features the health care workers addressing some of the most common questions and concerns Latinx people have about COVID-19 vaccines.

English Video (3:57)Spanish Video (4:31)

Why the COVID-19 Vaccines Matter For Us

The health care workers of THE CONVERSATION / LA CONVERSACIÓN share what the COVID-19 vaccines mean for them and their communities. “This is our chance to protect ourselves, those we love, and our communities so that we can start to heal.”

English Video (3:54)Spanish Video (2:47)

Graphics: Download & Share

Scroll through for static graphics designed to be used on digital platforms – including your website and social media channels. You’ll also find Twitter and YouTube headers to personalize your social channels.

To share a graphic on your social channels, just download and post it with the sample content provided below.

If you share a graphic on your website, you can link to:

Static Graphics

800 x 800px

Download English Download Spanish

Static Graphics

800 x 800px; With quotes from health care workers

Download English Download Spanish

Twitter Header

1500 x 500px

Download

YouTube Header

2560 x 1440px

Download

TV & Digital PSAs

Downloadable TV/digital PSAs, English and Spanish.

Latinx health care workers address COVID vaccine safety/efficacy, cost/eligibility and myths/misconceptions in these broadcast-ready TV/digital PSAs. Also available are promos for the full FAQ video series.

Broadcast ready based on specs provided by the National Association of Broadcasters (NAB); see last slide for more detail.

If you need assistance or other formats, email us.

PSA (English and Spanish)

Promo (0:30s; English and Spanish)

A promotional video for THE CONVERSATION/LA CONVERSACIÓN FAQ video series featuring Latinx health care workers answering common questions about the COVID-19 Vaccines; English and Spanish. Referral is Vaccines.gov l Vacunas.gov.

Download English Download Spanish

PSA (English)

Debunking Myths (0:30)

Latinx health care workers debunk common myths and misconceptions about the COVID vaccines explaining the vaccines CANNOT give you COVID and do not affect your DNA.

Download Broadcast Download Digital

PSA (Spanish)

Desacreditados Mitos (0:30)

Trabajadores de salud latinxs destierran mitos sobre las vacunas contra COVID.

Download Broadcast

PSA (English)

Safety & Effectiveness (0:30)

Latinx health care workers explain that COVID vaccines are safe and effective.

Download Broadcast Download Digital

PSA (Spanish)

Segura y Efectiva (0:30)

Trabajadores de salud latinxs explican que las vacunas contra COVID son seguras y eficaces.

Download Broadcast

PSA (English)

Cost & Eligibility (0:30)

Latinx health care workers confirm that the COVID vaccines are free for everyone, regardless of insurance or immigration status.

Download Broadcast Download Digital

PSA (Spanish)

Costo y Eligibilidad (0:30)

Trabajadores de salud latinxs confirman que las vacunas contra COVID son gratuitas para todos, más allá del status migratorio o el seguro.

Download Broadcast

Specs for PSAs Provided

Apple ProRes 422 HD
Quality HQ
1920 X 1080
16X9 Aspect Ratio
Frame Rate: 29.97
Color Space: YUV
Scan Type: Interlaced Upper First
Color Primaries: BT 709
Audio Channels: 2 or 8
Audio Sample Rate: 16-bit
MPEG2 Transport Stream HD 4:2:2 CBR
Video Bit Rate: 60 MB
Long GOP
Interlaced Upper First
MPEG1 Layer 2 Audio
Audio Sample Rate: 48K
Audio Profile: Stereo 384Kbps

Social Posts: Get the Word Out!

Suggested social posts are provided here. Use these or make them your own! Mix and match the posts with the videos and graphics provided above.

The handles included are for Twitter. Scroll to the last slide for Facebook and Instagram.

Post to Your Channel:

Start a new post on your social channel.
Choose a graphic or video to share from above.
Upload the graphic or insert the link to the YouTube video.
Copy the suggested content provided here and paste it into the post.
Share!

Facebook and Instagram Handles

Facebook

@WeAreUnidosUS
@KaiserFamilyFoundation
@WeAreGreaterThanCOVID

Instagram

@WeAreUnidosUS
@KaiserFamilyFoundation
@WeAreGreaterThanCOVID

More Resources

KFF COVID-19 Vaccine Monitor

An ongoing research project tracking the public’s attitudes and experiences with COVID-19 vaccinations.

UnidosUS

Since 1968, UnidosUS – formerly known as NCLR – has remained a trusted, nonpartisan voice for Latinos.

CDC COVID-19 Vaccine Resource

Get the latest on who is eligible, what to expect, and how many vaccines have been distributed so far.

Webinar: Latinos and the Nation’s COVID-19 Vaccine Rollout

Watch a KFF and UnidosUS webinar on the latest insights on what’s working and what barriers must be overcome to ensure equitable access of the COVID vaccines for Latinx in the U.S.

The Conversation Community Toolkit

About The Conversation – for Latinx community toolkit

Join the Conversation – for partners